What we learned from BizCafe Simulation

Here are the major strategy points we adopted from this site:

• Go with the high-capacity espresso maker
• Avoid the cheaper, used furniture
• Keep wages above industry average and raise them as the average increases
• Start with higher prices and adjust downward
• Buy the cups at the maximum bulk level, and pay less per cup
• Don't bother with coupons
• Maximize hours
• Ordering too much coffee is more expensive than ordering too little
• Buy the insurance for period 1's special decision
• Higher price, highest quality coffee, maximize customer satisfaction
• Pay your managers generously
• Raise brand awareness quickly by advertising heavily
• Read the other cafes' menus; pay attention to local labor market figures
• Pay attention to the results page

They also recommended investing in the more detailed customer survey when it becomes available. That option didn't come up in our game.

In their game, there was a fire, and if you didn't buy the insurance, you had to replace your espresso maker. That didn't happen in our game, but I still feel buying the insurance is the better decision.

One thing about raising prices versus lowering prices... I had good results from reducing prices and boosting sales. But I also saw instances in our simulation where shops raised their prices and it didn't hurt sales. So don't be afraid to raise prices if you need to. Just make sure you're advertising and you have enough servers.

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